Run Lizard Run

I got a flyer in the mail from Telus (they’re the leading phone company out here in Western Canada). It’s a thick, folded-and-glued monstrosity that acts like a page out of a pop-up book; when you hold one end and pull the other, a little green lizard moves across the front of the flyer.

They are schlepping the same old “deals” for mobile phones, and the copy is predictable and pathetic (apologies to the writer… you didn’t have much to work with, pal).

I cringe to think how much this mailer must have cost them to print, assemble and deliver; I’d rather have that money deducted from my phone bill, thanks. Hell, use it to give bonuses to your employees, just don’t kill trees to clog my mailbox with stupidity.


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